Privacy Policy
Last Updated: January 2025
Important Legal Notice
This privacy policy should be reviewed and finalized by a licensed attorney. The following is a general outline and structure only, designed to comply with California Consumer Privacy Act (CCPA) requirements.
1. Introduction
Blueprint Lead is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, share, and protect personal information collected through our website and services.
This policy applies to contractors, website visitors, and homeowners whose information we process.
We comply with the California Consumer Privacy Act (CCPA) and other applicable privacy laws.
2. Information We Collect
From Contractors:
- Contact information: Name, email, phone number, business address
- Business information: Company name, contractor license number, insurance details
- Professional qualifications: License type, specializations, experience
- Project preferences: Preferred project types, tiers, service areas
- Communication history: Consultation notes, emails, support requests
- Payment information: Processed securely through third-party processors (we do not store full credit card numbers)
- Usage data: How you interact with our website and services
From Website Visitors:
- Automatically collected data: IP address, browser type, device information, pages visited
- Cookies and tracking technologies: Analytics cookies, functional cookies (see Cookie Policy section)
- Form submissions: Contact form information, newsletter signups
- Analytics data: Website usage patterns via Google Analytics or similar services
From Homeowners:
- Contact information: Name, phone, email, property address
- Property information: Address, APN, ownership details
- Project details: Scope of work, budget estimates, timeline
- Permit information: Permit numbers, status (obtained from public records)
- Appointment scheduling: Availability, preferences, scheduling confirmations
3. How We Use Information
For Contractors:
- Verify licensing and insurance credentials
- Match contractors with appropriate projects
- Deliver lead information and pre-scheduled appointments
- Process payments for services
- Provide customer support and account management
- Send service updates, new features, and important notifications
- Improve our matching algorithms and service quality
- Comply with legal obligations
For Website Operations:
- Improve website functionality and user experience
- Analyze website traffic and usage patterns
- Conduct marketing and advertising campaigns
- Respond to inquiries and support requests
- Comply with legal requirements
For Homeowners:
- Verify project legitimacy through permit records
- Qualify project readiness and homeowner needs
- Schedule appointments with licensed contractors
- Facilitate connections between homeowners and contractors
4. How We Share Information
Contractors Receive:
- Homeowner contact and project information (only for leads they purchase)
- Permit documentation and property details for purchased leads
We Share With:
- Service providers: Payment processors (Stripe, PayPal, etc.), email services (Mailchimp, SendGrid, etc.), analytics providers (Google Analytics), scheduling tools (Calendly), customer support platforms
- Legal authorities: When required by law, court order, or government request
- Business transfers: If Blueprint Lead is acquired, merged, or sells assets, your information may be transferred
We Do NOT
- Sell personal information to third parties for marketing purposes
- Share contractor information with competing contractors
- Share purchased leads with multiple contractors (exclusive model)
- Rent or sell email lists
5. Data Security
We implement reasonable security measures to protect your information:
- Encryption for sensitive data transmission (SSL/TLS)
- Secure storage systems with access controls
- Limited employee access to personal information (need-to-know basis)
- Regular security assessments and updates
- Secure payment processing through PCI-compliant providers
However, no system is 100% secure. We cannot guarantee absolute security of information transmitted online.
6. Data Retention
- Contractor information: Retained for the duration of the business relationship and [specified period] after termination for legal and business purposes
- Homeowner information: Retained for [specified period] after project matching or until deletion requested
- Website visitor data: Analytics data retained per Google Analytics settings; form data retained per business needs
- Payment records: Retained per legal requirements (typically 7 years for tax purposes)
We delete or anonymize personal information when no longer needed for business or legal purposes.
7. Your Privacy Rights Under California Law (CCPA)
California Residents Have the Right To
- Right to Know: Request disclosure of personal information we collect, use, and share
- Right to Delete: Request deletion of personal information (subject to legal exceptions)
- Right to Opt-Out: Opt out of sale of personal information (note: we do not sell personal information)
- Right to Non-Discrimination: Exercise privacy rights without discrimination in service or pricing
How to Exercise Your Rights:
Submit privacy requests via:
- Email: [privacy@blueprintlead.com]
- Website form: [Privacy request form link]
- Mail: [Your company address]
We will verify your identity before processing requests (may require license number or account verification).
We will respond within 45 days of receiving a verifiable request (may extend by additional 45 days if needed).
8. Cookies and Tracking Technologies
Blueprint Lead uses cookies and similar technologies to improve your website experience.
Types of Cookies We Use:
- Essential cookies: Required for website functionality (login, security, forms)
- Analytics cookies: Track website usage and performance (Google Analytics)
- Marketing cookies: Track ad performance and retargeting (if applicable)
How to Control Cookies:
You can disable cookies through your browser settings.
Note that disabling cookies may affect website functionality. For more information, visit [link to detailed cookie policy if separate page exists].
9. Third-Party Links
Our website may contain links to third-party websites (e.g., permit databases, industry resources).
We are not responsible for the privacy practices of these websites.
Review their privacy policies independently.
10. Children's Privacy
Blueprint Lead services are not intended for individuals under 18 years of age.
We do not knowingly collect personal information from minors.
If we learn we have collected information from a minor, we will delete it promptly.
11. Changes to Privacy Policy
We may update this Privacy Policy from time to time. Material changes will be communicated via:
- Email notification to contractors
- Prominent website notice
- Updated "Last Updated" date at top of policy
Continued use of our services after changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us:
Email: [privacy@blueprintlead.com]
Mail: Blueprint Lead, [Your company address]
Phone: [Your phone number]
We will respond to privacy inquiries within a reasonable timeframe, typically within 30 days.