What are the pricing formats for contractor leads?
In short
Contractor leads are priced five ways: per lead, either shared with several contractors or exclusive to one; per booked appointment; per live transfer; a setup fee or subscription on top of any of those; and pay-per-call, where a phone call that lasts past a threshold is the billable unit. Most providers combine two of these.
Per-lead pricing is the default. A shared lead is a homeowner’s contact record sold to several contractors at once, so the sticker price is low: the provider is paid several times for one form. An exclusive lead goes to one contractor and costs more per unit.
Per-appointment and per-transfer pricing bill for a delivered conversation instead of a record: you pay when a time is set on your calendar, or when a qualified homeowner is connected to your line. Setup fees and subscriptions sit on top of any of these. Pay-per-call bills for an inbound call that lasts past a set number of seconds, often at a price the contractor chooses.
What do lead providers publish for California?
In short
Few providers publish a California-specific price. Of the seven checked on September 2, 2026, one has a California page with per-lead figures, three publish national ranges or averages, and three publish no figure. Everything in the table is a price as published on that date, and a provider can change it without notice, so confirm before you buy.
The 99 Calls entry is the one California-specific figure: its California general-contracting page shows a flat organic-lead price and a Google Ads range labeled a West regional average. Minyona and Networx publish national per-lead ranges, Minyona adds a per-appointment range and a setup fee, and Service Direct publishes national remodeling averages it dates to 2023.
Angi Leads, Modernize, and Construction Lead Pro publish no figure; “Not published” is a verified fact about the page, not a guess about the price. None of these is a quote for your trade and metro. Ask, in writing, what a lead in your category and ZIP codes costs this month.
What moves the price of a lead in California?
In short
Five things move a California lead price: the trade, since providers price by job value and an ADU or rebuild outweighs a bath; the metro, since paid-lead prices track local ad competition; exclusivity; qualification depth; and the format, since an appointment carries more work than a form.
Trade sets the ceiling. Providers price by job value, and Service Direct’s own 2023 averages put a kitchen remodeling lead above a bathroom remodeling lead. An ADU, a new build, or a fire rebuild is a larger contract than either, so a lead for a detached unit is priced as a build, not a repair.
Metro moves the middle. Paid-lead prices follow local ad competition, and 99 Calls ties the spread in its California range to competition and season, so the same trade sits higher in that spread wherever more contractors are bidding for the same homeowners. Exclusivity adds a premium: Networx publishes a higher range for its exclusive plan than for its shared plan.
Qualification depth is the factor contractors underprice. A form-fill arrives unverified and cheap. A lead a real person qualified on a recorded call costs agent time, and the price reflects it. Format is one step further: an appointment includes the qualification and the hand-off, as Minyona’s two bands show.
Cost per lead or cost per booked estimate: which should you compare?
In short
Compare cost per booked estimate, not cost per lead. Divide what you paid a provider in a month by the number of estimates you actually sat, then by the jobs you won. A cheap shared lead that rarely turns into a visit can cost more per estimate than an expensive exclusive appointment that almost always does. Use your own rates.
The arithmetic is one division: cost per booked estimate equals the price per lead divided by the share of leads that become a sat estimate. Take a published per-lead price from the table, Minyona’s $50 floor, and apply your own rate. If one lead in five becomes a sat estimate, that is $250 per estimate; if one in ten does, it is $500. The sticker price never changed; your rate did the work.
Now take a published per-appointment price, Minyona’s $200 floor. An appointment is already a booked estimate, so the only leak is the no-show. If nine appointments in ten are sat, the cost per estimate is about $222; if four in five are, it is $250. Set that beside the shared-lead figure at your real booking rate and the comparison is honest for the first time.
One step further is cost per job won: divide the cost per sat estimate by your close rate on that format. Contractors usually close a different share of appointments than of cold form leads, so track the two rates separately for a few weeks before deciding, and remember that no lead is guaranteed to become a job.
What does Blueprint Lead charge?
In short
Blueprint Lead prices pre-set appointments per lead, billed weekly, with no long-term contracts. The current published figure for pre-set appointments appears right below this section and on the pricing page. Live call transfers are quoted by a rep for your trade and metro until a published figure exists. Every lead is delivered to one contractor.
We sell live call transfers and pre-set appointments, both priced per lead and billed weekly on a simple agreement with no long-term contracts; you can cancel anytime. The figure we publish for pre-set appointments appears directly below this section and on the pricing page, and we keep it out of the body text so it never goes stale.
Live call transfers have no published figure yet. A rep quotes them for your trade and your metro, in writing, so you can set the quote beside the appointment figure.
The fee buys the same thing in both formats: a homeowner qualified by a real person on a recorded call, a project verified as real rather than an ad click or a form-fill, and delivery to one contractor. Coverage varies by metro and trade; a rep tells you what delivery looks like in your area now, not a promised volume.
Pricing
Pre-set appointments are $350–$800 per appointment in Los Angeles, quoted per metro and lead type. Per-lead fees, billed weekly. No long-term contracts. Cancel anytime.
No lead is guaranteed to become a job — we deliver qualified conversations, your team closes the work.
Bands current as of September 2, 2026
How should you compare quotes from lead providers?
In short
Compare quotes on six terms, all in writing: what makes a lead billable; how a bad lead is credited and how fast; whether exclusivity is written down; the commitment, including any setup fee, prepaid block, or minimum; the cancellation terms; and the format, so a per-lead number is never set against a per-appointment number as equals.
Start with the billable-lead definition, because it decides what the price covers. A form lead is usually billable the moment it is sent; a pay-per-call lead after a set call length; an appointment only when a time is set with a homeowner who agreed to it. Put the credit process beside it: what counts as a bad lead, how you flag it, who decides, and how fast.
Then get exclusivity and commitment in writing. “Exclusive” on a sales call is not an exclusivity clause. A setup fee spread over a small first month can double the effective cost per lead, and a prepaid block or monthly minimum shifts the volume risk onto you.
“No long-term contracts” should mean you can stop next week without a penalty. Last, format: a per-lead, a per-appointment, and a per-transfer quote are three different products. Convert each to cost per booked estimate with your own numbers and compare those.