Lead type
ADU leads for contractors
Homeowners planning accessory dwelling units — verified, real projects, qualified by phone before they reach you.
A detailed architectural sheet for this project type draws itself in blueprint style — walls, doors, windows, fixtures, and dimensions.
Definition
ADU lead: An ADU (accessory dwelling unit) lead is a homeowner with a verified, real plan for a secondary dwelling — a detached unit, garage conversion, or attached addition — who has confirmed by phone that they are looking for a contractor.
What a qualified ADU lead looks like
The project is verified as real — not an ad click or a form-fill. On a recorded call, a real person confirms the unit type, where the homeowner is in the process, and that they want a contractor for the build, before the lead is ever delivered.
Qualified before it reaches you
- The project is verified as real — not an ad click or a form-fill
- The homeowner confirmed they are looking for a contractor
- Unit type, scope, and timeline discussed on a recorded qualification call
- Contact details verified on the call
No lead is guaranteed to become a job — we deliver qualified conversations, your team closes the work.
What these homeowners are deciding
ADU homeowners are usually weighing three things at once: whether to build detached or convert a garage, what the finished unit will really cost, and who they can trust to run the whole thing. The ones who reach you have already decided they want it built — the open question is who builds it.
Delivered your way
Common questions
Keep reading
Qualification
How phone-qualified leads work (and why the call matters)
Form-fills vs. conversations, what a qualification call should confirm, why recorded calls protect both sides, what phone qualification cannot promise, and how to audit a provider.
Read the guideBuying leads
Shared leads vs. exclusive leads: what contractors actually get
What a shared lead really costs once you count the race, the intake burden, and homeowner fatigue — and what changes when a lead is delivered to one contractor.
Read the guideBuying leads
Live transfers vs. pre-set appointments: which fits your team?
The staffing question, speed vs. scheduling, misses and no-shows, a decision checklist for choosing between the two formats — and how contractors run both.
Read the guide